Adidas – Stay In Play

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AdidasStay In Play View Case Study
AdidasStay In Play View Case Study
Director
Camilà Cornëlsen
Client
Adidas
A young person with pigtails stands in front of school lockers with the text, “What about ur 🩸?”.
A young person in a red tank top waves at a smartphone camera interface.
A person in a blue soccer jersey and pink long-sleeved undershirt stretching on a sports field.
A woman in athletic wear performs with a rhythmic gymnastics ribbon on a rooftop overlooking a city skyline.
A person shown in a series of overlapping, color-shifted silhouettes against a background of digital static and rainbow light streaks.
Five portraits of smiling women framed in square borders, surrounded by a repeating pattern of cartoon menstrual cups and pads on a purple background.
A volleyball player crouches on a court while a ball flies toward the net.
A person in athletic wear crouching and looking down toward the camera against a red background.